Know your market, by being your market: it turns out bikes aren’t just bikes
On so many of my cycling adventures, my fiancé has been there telling me how much more I would enjoy cycling with a better bike. It turns out he was right; but he didn't expect a better bike to make
What are source and target texts?
If there’s one thing that pops up in every profession it’s terminology and, if ever there were a vital set of terminology for translation, “source texts” and “target texts” are it.